“What does homeownership mean to you?”
Her answer wasn’t about market stats, equity, or ROI. It was much more personal. It made us pause and reflect on how we, as current or future homeowners, truly define what “home” means—especially here in San Diego.
Her response really stuck with us, and here’s why.
Beyond the Numbers as a Homeowner
Olsen started by acknowledging her analytical mindset. As an economist, she’s naturally drawn to numbers—comparing the costs of homeownership with renting or even investing in stocks.
And sure, sometimes the numbers might suggest that renting is the cheaper option. But here’s where she offered a fresh perspective.
“That’s the cost of ownership and customization and personalization and vision”
For Olsen, the value of owning a home stretches far beyond the financial return on investment. It’s about creating something that’s uniquely yours—a space where you can bring your vision to life. Unlike renting, homeownership gives you the freedom to customize, personalize, and truly make a house a home.
(Quick side note: Crunching the numbers still matters. It’s about finding a property that works for your budget and your goals. And yes, building equity and long-term financial security is part of that equation—but we’ll dive into that another day.)
In a place like San Diego, where every neighborhood has its own charm and character, this idea of homeownership resonates even more. Whether it’s a beach cottage in Ocean Beach, a Craftsman bungalow in North Park, or a condo in South Park, owning a home here isn’t just an investment. It’s a chance to create something that reflects you.

The Freedom of Homeownership
Olsen shared a glimpse into her own home—something you might not expect from a Chief Economist.
In her backyard, she has chickens, fruit trees, and flowers. She even has pumpkins, though she joked that some had started to rot and were now destined to become snacks for the chickens.
“That is a vision I can’t create if I were renting,” she explained. “I don’t know what landlord would let me do this craziness. And that’s what ownership means to me. It’s not just the financials; it’s the freedom, the personal touch.
“It’s my vision. It’s my castle.”
Her story is a powerful reminder that homeownership is about so much more than walls, a roof, or square footage. It’s about having the freedom to turn a house into a reflection of you. Whether it’s planting a garden, hosting family dinners, or building a peaceful sanctuary, owning a home gives you the power to create a space that’s uniquely yours.
In a city like San Diego, where the weather allows for year-round outdoor living, the possibilities for personalization are endless. From vibrant backyard gardens to custom patios and cozy nooks, homeownership here means you’re not limited by someone else’s rules. It’s your vision brought to life—and that freedom is truly priceless.

The American Dream, Redefined
When you hear the words “the American Dream” it’s easy to picture the classic image of a single-family home with a white picket fence. But, it’s not the 1950s anymore—and Olsen’s perspective expands on that idea.
“It’s not just, ‘Oh, I want to live in a single-family home.’ You can have the American Dream in a condo in New York—or even as a renter if flexibility is what you value most.”
What really defines the American Dream, she says, is vision and choice—and for many, homeownership is the ultimate way to create something that is truly theirs.
Takeaways for Homebuyers and Being a Homeowner
Olsen’s story offers some key takeaways for anyone considering homeownership:
- Focus on What Homeownership Means to You
While financial considerations are important, it’s equally valuable to think about the emotional and personal aspects of owning a home. What kind of life do you want to create? How do you want your space to reflect your values and goals? - Homeownership Isn’t One-Size-Fits-All
The American Dream looks different for everyone. Whether you’re envisioning a backyard full of chickens or a cozy condo downtown, it’s about finding what feels like “yours.” - Consider the Non-Financial Benefits
Owning a home isn’t just an investment in property—it’s an investment in your lifestyle, your vision, and your future. From the freedom to personalize your space to the sense of stability it provides, the benefits go beyond dollars and cents.
Olsen’s response reminded us why we love helping people find homes. It’s not just about the transaction; it’s about helping them create a space where they can live their vision—no matter what that looks like. So, what does homeownership and being a homeowner mean to you? Is it the freedom to make your space your own? The stability of knowing it’s yours? Or something else entirely?
Your Guide to Finding the Perfect Home in North Park