If you’re thinking about selling your home in San Diego, you’re probably curious about the costs involved. The total amount can vary based on the offer you accept, whether you contribute to the buyer’s closing costs, repairs, and a few other things.
To give you a clearer picture, let’s break down some of the common expenses you should prepare for (see graph below):

However, it’s important to remember that many homeowners in San Diego have built up a good amount of equity in their properties. This can significantly offset the costs of selling. In fact, you’ll likely be able to cover the selling expenses and still walk away with a strong return on your investment. You might even have enough equity left over to put toward your next home purchase.
Now, let’s take a closer look at a few of these costs so you can see what’s involved and how you might be able to save in some areas.
When Selling a Home, Who Pays Closing Costs
When selling your home in San Diego, it’s important to understand the costs you’ll face when closing on the sale. These include both your own closing costs and, in some cases, contributions toward the buyer’s costs as part of negotiations. Closing costs are fees required to finalize the sale and transfer ownership to the buyer.
As U.S. News Real Estate explains:
“Closing costs are fees that are paid to finalize the transaction and transfer ownership of the home to the buyer . . . Sellers can expect to pay 2% to5% of the sale price of the home in fees and taxes on top of the agent commission. Based on the national median home sale price, this means that closing costs in 2023 for sellers are about $7,740 to $15,480. . .”
Though in San Diego, let’s say you’re selling your home for $1,000,000, guestimated closing costs may be anywhere between $20,000 to $60,000. Taxes, however, can differ by state, so it’s crucial to check local regulations. Additionally, if you’ve prepaid for items like property taxes or mortgage escrow through your current mortgage, you could receive a credit at closing, which could help reduce some of your costs.
Pre-Listing Inspection and Repairs
Before putting your home on the market, some sellers opt for a pre-listing inspection. This step isn’t required, but it can be a helpful move. A pre-listing inspection can give you a clearer picture of potential issues that might come up during a buyer’s inspection. By knowing what to expect, you can address repairs in advance and avoid last-minute surprises. Plus, fixing things ahead of time can prevent buyers from requesting credits or concessions to cover repair costs later on.
Handling repairs upfront can also help your home make a great first impression when it hits the market. Simple fixes or upgrades can go a long way in boosting your home’s appeal to potential buyers. Your agent can guide you through this process, offering advice on what’s worth your time and money, whether fresh paint, small cosmetic repairs, or more significant improvements.
If you’d rather skip the inspection, your real estate agent will still be there to help. They can offer insights into what buyers are looking for in the San Diego market and point out any areas that might need attention. Focusing on the right upgrades boosts your home’s value and maximizes your return on investment.
Home Staging: Making Your San Diego Home Stand Out
As the housing inventory in San Diego continues to grow, sellers may need to take extra steps to ensure their home grabs attention. One effective option is home staging, which helps potential buyers envision themselves living in the space. Staging can involve bringing in rental furniture for empty homes or adding art and decor to create a welcoming atmosphere. These days, virtual staging is also an option, allowing you to digitally enhance your home’s photos for online listings. If virtually staging, know that there are times that a potential buyer may be disappointed when they arrive at the property and it is vacant. Some buyers are not able to visualize their furniture in an empty home.
But what does staging really cost? According to Bankrate:
“Home sellers typically pay somewhere between $782 and $2,817 in home staging costs . . . but the price tag can vary widely.”
If you’re not keen on full-scale staging, your real estate agent can offer valuable advice on how to present your home. Simple changes, like removing a piece of furniture to improve room flow, adding a rug to bring warmth, or taking down personal photos to make the space feel neutral, can have a big impact on buyers’ first impressions.
San Diego is a competitive market, and whether you choose to stage or not, it’s important to ensure your home looks its best to attract the right buyers. Your agent’s experience and insights will be crucial in guiding you through this process.
Why Working With an Agent Is Essential
If you’re looking to reduce your home selling costs, there are areas where you can save. Skipping things like staging or a pre-listing inspection can be tempting since they’re optional, but cutting too many corners could backfire—especially if you decide to sell without a professional.
A real estate agent is your trusted guide throughout the entire process. From advising on repairs and staging to helping you set the right price, their expertise can be a game-changer. Instead of paying for an outside stager or inspection, your agent will give you personalized advice on presenting your home in the best light and what repairs are worth making before listing.
Beyond that, an agent adds even more value with a customized marketing plan and pricing strategy. They’ll showcase your home’s top features and any updates you’ve made, ensuring it stands out in the competitive San Diego market. With their help, you’re more likely to attract the right buyers and potentially sell for a higher price. In a city like San Diego, where homes are in demand, having an expert on your side can make all the difference in getting the best return on your investment. Another big factor is working with an experienced Realtor who will negotiate strategically on your behalf. Knowing how to speak with the opposing party and getting them to their highest and best offer without losing great buyers is important.
Bottom Line on San Diego Home Selling Costs
If you want a clearer idea of what to expect when selling your home in San Diego, it’s also important to understand the process well. With its competitive market and diverse neighborhoods, selling a home in San Diego can be both exciting and challenging. Whether you’re in North Park, South Park, or any other area in the city, The McT Real Estate Group is here to help. Let’s sit down, talk about your specific situation, and go over the numbers so you can feel confident about the next steps in your home-selling journey.