To date, real estate still stands as the preferred long-term investment choice among Americans.
What drives this? Let’s take a deeper look and understand why real estate is the preferred method for building long-term wealth, according to the majority of people.
The Popularity of Real Estate as a Long-Term Investment
Real estate has maintained its position as the preferred long-term investment choice for about 11 consecutive years according to Gallup’s annual Economy and Personal Finance survey.

The preference for real estate exists because of multiple reasons:
- Real estate stands as a tangible asset because you can physically interact with it yourself. Real estate offers an unmatched sense of security because it exists as a physical asset that most homeowners really enjoy. I personally enjoy receiving a monthly check from my tenants, which helps pay down my mortgage on my multi-unit property while building equity.
- Real estate values have demonstrated steady growth throughout history. Based on data, homes have demonstrated consistent price growth between the 1990s and 2020s, thus establishing themselves as dependable investment opportunities.
- Real estate ownership delivers both monetary gains and personal residence benefits to investors. It stands alone in offering these advantages, which enhance its attractiveness.
The Gallup poll demonstrates that people from all income brackets share this preference: 33% of lower-income households, 36% of middle-income households, and 40% of upper-income households chose real estate as their top long-term investment.

Real Estate vs. Other Investments
Real estate stands as the preferred investment choice for numerous people but investors should evaluate its performance relative to alternative investment options. Stocks have traditionally provided investors with better return rates. The S&P 500 increased by 1,325% from 1990 until April 2024 but CoreLogic Case-Shiller U.S. National Home Price Index rose by 308% during the same period.
Stocks demonstrate increased price swings in their market performance. Real estate properties deliver steady growth patterns to investors. Investing in real estate demonstrates strong recovery patterns during economic downturns, including the Great Financial Crisis of 2008.
Historical data shows that U.S. home prices have experienced steady growth throughout each decade.

U.S. home price growth by decade:
- 1990s: +30.1%
- 2000s: +47.3%
- 2010s: +44.7%
- 2020-2024: +47.1%
Home prices in the local area have increased by 5.3% during the last year and have surged to about 68% above their 2020 levels.
Is Real Estate the Right Investment for You?
The San Diego real estate market offers excellent long-term investment opportunities to investors. Examine your circumstances before starting your real estate investment journey.
- The purchase of a home represents a long-term financial decision. The investment does not suit people who intend to relocate within a short period. In fact, if you plan on moving away in 2 to 3 years, I would recommend renting instead.
- Real estate ownership requires financial resources for down payments, closing expenses, and continuous maintenance costs. Your financial stability needs to be strong before making this investment.
- Your investment targets should guide your decision-making process. Your investment goals for high returns and easy money access might require choosing different investment options.
Diversification helps create a balanced investment strategy. Financial experts advise investors to distribute their assets across multiple investment types to protect against market fluctuations and boost their chances of achieving long-term profits. Real estate should be integrated into a portfolio that contains stocks, bonds, and other investment vehicles.
Bottom line
The results of polls indicate Americans choose real estate for long-term investment but there is no single solution. Before making investment decisions for your future, you should consult your financial advisor because the most suitable option depends on your financial objectives, risk tolerance, and investment duration.
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