Once you decide to hire the McT Real Estate Group to market your home for sale, the team gets into action right away and goes full steam ahead.
Market Your Home
Z, will do a walk through with you at your home and go over every inch of it with a buyer’s eye. Together we will go over a strategic plan on to how to go about with depersonalizing the home so that we can market your home to everyone. The goal is that when a buyer walks in the door, they can immediately see themselves living there.
Remember, how we live in a home and how we show and market your home for sale to potential buyers is very different. We want to remove any kind of clutter that you may have but not removing too much, where home may start to look too bare. We simply want to show potential buyers how roomy the home is and accentuate the best parts of the home.
There may be areas of the home that needs to be freshened up, such as touch up paint, sprucing up the front and or backyard, fixing ugly cracks, etc. These are things that will be looked at when the walkthrough is taken place. Z will give her suggestions on what we know will bring you, the seller, the highest dollar amount. This alone can save you thousands of dollars. Sometimes homeowners think that they have to invest a lot of money into their home before putting it on the market for sale but the truth is that sometimes less is more. Knowing exactly how to invest your money will bring you the biggest bang for your buck.
If you do not have anyone to help fix these items and don’t want to do them yourself, we have a list of vendors that work with us when we are preparing a home for sale.
Staging is an important factor when selling a home. When a home is vacant, we use our professional stager to bring in furniture. This will make the home look its best, creating an illusion so that the home buyer can see themselves living in that house. If you already have furniture, we assist with staging the home with your own furniture; sometimes bringing in accent pieces and adding what you already have.
When selling your home, we believe that you should always show it at its very best. With this being said, photographs are extremely important. A home buyer looks at your home on the internet before deciding whether she or he wants to view your home in person. The McT Real Estate Group works closely with a professional real estate photographer who uses top of the line equipment, including wide angle lenses, capturing the essence of the home and all it has to offer. It is said that a picture is worth a thousand words. No matter whether we are selling a small two hundred thousand dollar condo or a multi-million dollar home, know that we will always have a professional photo shoot. This helps us market your home to a larger amount of people.
When putting your home on the market for sale, not only do we have beautiful, professional photographs; we also create a virtual tour which will walk potential buyers through your house online. Depending on the property and or layout, we sometimes will do walking video tours as well as a 3d Tour. This 3D tour allows the buyer to walk through the house freely online without stepping a foot in the home. They will be able to see if the layout works for them immediately. By being able to see the home with our 3D walking tour, it will avoid showings of people that do not like a certain layout or decide the kitchen or bathrooms are too small once they get there. They would have been able to see this on the tour and will save you from the time that you would have taken to leave your home for a showing.
The McT Real Estate Group are huge proponents of open houses.You may have heard other people in the real estate industry say that they don’t work for whatever reason. This may be true in some places, but here in the North Park, South Park, Normal Heights, University Heights and other metro neighborhoods in San Diego, they do work. We have found great success with open houses. Therefore, it is a part of what we do to market your home. Throwing a few open house directional signs right before the open house will not do. We begin marketing the open house a week before. First, we let all of the neighbors know by calling and mailing them. We let them know when we will be hosting and inviting them to come. We also target market people online who have shown interest in buying a home in the area of your home. It is very targeted so that we are reaching only people looking to buy a home in the specific neighborhood.
Once your home is ready to go on the market for sale, it will be seen on all major websites. Some websites include Realtor.com, Zillow, Craigslist, Homes.com, MaryMcTsoldme.com, McTrealestategroup.com, and hundreds more.
We email our database of 10,000 people who are visiting our website and pre-market your home to them. Our goal is to create a buzz. When we do go on the market, we have a list of people waiting to get inside. This tends to create a situation where many times we are able to produce multiple offers.
Yes, we know that most people do search for homes online. As a matter of fact, I would say that today, approximately 93% percent of people search homes for sale online. However, the McT Real Estate Group does not forget about the other 7%. These people search for homes via referrals, local newspapers, and other print marketing resources. This is the reason that we continue to have a full page ad in our local paper. We also send our “Just Listed” postcards to homes in the area. People like friends to buy houses where they live. For this reason, we do send marketing pieces to these homes. Also, potential home buyers will go to local restaurants and coffee shops where they are looking to buy a home as they are doing their research. Here, they will find local newspapers with our advertisements of the homes that we sell. We find this to be a great resource.
We will upload your home into the Multiple Listing Service, known as the MLS. This where all of the Realtor, Brokers upload homes for sale. By listing your home in the MLS, you are exposing your home to thousands of licensed Realtors who are working with home buyers around the County. Your home will be seen by thousands of people within a few minutes.