You may ask yourself, “Why is my house not selling.” If your house remains unsold after being on the market for over 30 days, it’s perfectly normal to feel frustrated and disappointed. As you navigate these emotions, you’re likely questioning what went wrong and trying to determine your next steps.
San Diego’s real estate market is unique, with its vibrant neighborhoods and competitive atmosphere. If you still need to move and want to relist your home, consider these important factors. Take a moment to reflect on your initial approach, and let’s explore what you can do differently this time to attract potential buyers and achieve a successful sale.
Was Your Home Priced for Today’s Market?
Setting the right price from the start is crucial for selling your home in San Diego and might be one of the reasons why your house remains unsold. Sometimes, when looking at comparable homes online, the price looks right on paper. However, when the market starts to change a bit, buyers are a bit pickier, and things they would have looked over are now things they will not go for. Listing your home at a higher price might be tempting, but that strategy can significantly slow down the selling process. If your home was priced higher than similar properties, maybe it was priced similar, but the location wasn’t as desirable, or maybe it is not as upgraded, it likely turned away potential buyers, causing it to sit on the market longer.
San Diego’s dynamic real estate market requires a keen understanding of current trends and pricing strategies. As Rocket Mortgage explains:
“Buyer interest in your home is highest when it first comes on the market. That’s why it’s so important to start with the right price on day one. . . If you overprice your house, buyers may just raise an eyebrow and move on to the next listing without even coming for a showing. . . It can be easy to think your home is worth more but try not to let sentimental value color your judgment. Your home’s true value is whatever a buyer is willing to pay for it.”
In San Diego, where the market is competitive and fast-paced, ensuring your home is priced appropriately can make all the difference. By setting a realistic and market-driven price from the beginning, you can attract more potential buyers and increase the chances of a successful sale. And, let’s say you missed the mark and priced it a bit on the higher side. There is still time to salvage. If you have had at least 10 showings in the first two weeks and have not produced an offer, you and your agent should consider repositioning the home quickly at the correct price point.